Improving communication, engagement and accountability in all we do.

Community engagement and accountability (CEA) is an approach to Red Cross Red Crescent programming and operations. It is supported by a set of activities that help put communities at the centre of what we do, by integrating communication and participation throughout the programme cycle or operation.
CEA is the process of and commitment to providing timely, relevant and actionable life-saving and life-enhancing information to communities. It is about using the most appropriate communication approaches to listen to communities’ needs, feedback and complaints, ensuring they can actively participate and guide Red Cross Red Crescent actions. CEA supports those involved in programmes and operations to adopt innovative approaches to better understand and engage with people and communities and help them address unhealthy and unsafe practices. It maximizes the Red Cross Red Crescent’s unique relationship with the community to help them speak out about the issues that affect them and influence decision and policy-makers to implement positive changes.

What is CEA?

Minimum actions

The CEA Guide

The CEA Toolkit
Community Engagement & Accountability in the COVID-19 response
The COVID-19 outbreak and response have been accompanied by a massive “infodemic” that makes it hard for people to find trustworthy sources and reliable guidance when they need it. Local actors like the Red Cross Red Crescent and communities have great agency and ability to act and mobilize critical community actions to ensure communities are at the centre of preparedness and response approaches and promote understanding and uptake of biomedical solutions.
Closing the gap: A strategy to strengthen community engagement and accountability in Africa
Why are we still not engaging communities the way we should? What are the barriers that are preventing more meaningful community participation? How can we work together to tackle them? This strategy helps to answer these questions by providing Red Cross Red Crescent Movement partners with a clear and coordinated approach to strengthening accountability to communities across Africa. It provides actionable steps for leadership, programme, operational and support staff.
The community engagement hub
The community engagement hub is a platform for the International Red Cross and Red Crescent Movement, designed to help us to put communities at the heart of what we do. The hub offers a range of learning materials, tools and guidance to support you to mainstream community engagement and accountability within your work. It also offers a place to exchange ideas, share advice or connect with others to learn best practice from the active community of Red Cross Red Crescent staff and volunteers committed to integrating communication and participation throughout our work. We are very excited to support the community engagement Hub, which you can access by clicking on the banner below.
Recent additions to the CEA resources library



Trust is needed to ask personal questions to people when they are at their most vulnerable. Trust to let strangers treat your desperately ill loved ones. Trust that the life-saving information we share is real and should be acted on. Trust to welcome u …



Trust is needed to ask personal questions to people when they are at their most vulnerable. Trust to let strangers treat your desperately ill loved ones. Trust that the life-saving information we share is real and should be acted on. Trust to welcome u …
CEA in Action
In focus: World Radio Day
Radio is a powerful tool to engage and help affected communities across the world. Read more about our work.
In focus: Ebola
Community engagement has been central to responding the Ebola emergency in West Africa and to keep communities safe and the virus contained.
In focus: Migration
Virtualvolunteer.org helps migrants find local support and provides tips on how to keep safe and healthy.
In focus: TERA
The TERA system provides life-saving information when and where it is needed during an emergency or crisis.
News stories




On the 4th of August, a massive explosion occurred in the port area of Beirut, capital of Lebanon, injuring more than 6500 people and affecting the lives of hundreds of thousands. Four months later, a lot has been done but the work is far from finished …




Seren Sabancı Keser, a 27-year-old call centre operator at Turkish Red Crescent, received a call from a refugee in need who could not go and receive his Kızılaykart (a prepaid debit card)– he was in hospital after showing COVID-19 symptoms. This debit …




Stories and photos collected by Aija Kuparinen | Written by Corrie Butler You can’t help but draw nearer to the beckoning drum base of music in the distance and bellowing laughter echoing through the streets. Coming closer, you can see people dancing …