Improving communication, engagement and accountability in all we do.
Community engagement and accountability (CEA) is an approach to Red Cross Red Crescent programming and operations. It is supported by a set of activities that help put communities at the centre of what we do, by integrating communication and participation throughout the programme cycle or operation.
CEA is the process of and commitment to providing timely, relevant and actionable life-saving and life-enhancing information to communities. It is about using the most appropriate communication approaches to listen to communities’ needs, feedback and complaints, ensuring they can actively participate and guide Red Cross Red Crescent actions. CEA supports those involved in programmes and operations to adopt innovative approaches to better understand and engage with people and communities and help them address unhealthy and unsafe practices. It maximizes the Red Cross Red Crescent’s unique relationship with the community to help them speak out about the issues that affect them and influence decision and policy-makers to implement positive changes.
What is CEA?
The CEA Guide
The CEA Toolkit
This guideline will show the necessity of sensible information provided during disaster as well as encourage GOs and NGOs to conduct live/phone-in programs.
The guide aims to enhance knowledge and capacity of the volunteers regarding communication with community in implementing disaster emergency response and recovery activities.
The Colombian Red Cross and IFRC team screened an animated video and held a conversation with the community on Zika prevention and awareness.
CEA in Action
Outreach activities are specially targeted towards children as agents of change in the hope of spreading the message on Zika awareness and prevention to families and by extension, communities.
‘When a woman has health concerns, she may not always feel comfortable discussing them with a male doctor. Based on our suggestion, the Bangladesh Red Crescent Society arranged for a female doctor to be recruited. We consulted with her, and received prescriptions and medicines.’
Saumya Sanesha reads a headline in one of the local newspapers which says, “Worst dengue outbreak in Sri Lanka; 298 deaths.” As she heads out the door, she thinks about the importance her day’s assignment and all the people in her community whose lives are at risk.