Improving communication, engagement and accountability in all we do.

Descriptive text in here please

Community engagement and accountability (CEA) is an approach to Red Cross Red Crescent programming and operations. It is supported by a set of activities that help put communities at the centre of what we do, by integrating communication and participation throughout the programme cycle or operation.

CEA is the process of and commitment to providing timely, relevant and actionable life-saving and life-enhancing information to communities. It is about using the most appropriate communication approaches to listen to communities’ needs, feedback and complaints, ensuring they can actively participate and guide Red Cross Red Crescent actions. CEA supports those involved in programmes and operations to adopt innovative approaches to better understand and engage with people and communities and help them address unhealthy and unsafe practices. It maximizes the Red Cross Red Crescent’s unique relationship with the community to help them speak out about the issues that affect them and influence decision and policy-makers to implement positive changes.

What is CEA?

Minimum actions

The CEA Guide

The CEA Toolkit

Kenya Red Cross: Mainstreaming of Accountability to Communities


This case study highlights the successes and challenges experienced by Kenya Red Cross and provides practical lessons for other National Societies and the IFRC about factors that may enable a successful mainstreaming process.

Recent additions to the CEA resources library

A guide for media in communicating in health emergencies

In a health crisis, the media has the power to save lives. Effective communication can help to prevent or reduce the spread of disease, and guide those affected towards health services and treatment. This manual provides tips for media practitioners on …

10 January 2019

In March 2017, Madagascar was badly affected by Cyclone Enawo. The cyclone caused flooding across the country including in the capital Antananarivo. More than 400,000 people were affected in eight regions, with 80,000 people displaced. As part of the r …

21 November 2018
Screen Shot 2018-06-15 at 15.22.38

The guide provides an overview of the approach together with guidance and tools for designing and implementing feedback cycles that bring continuous and real-time data flows into day-to-day decision-making. This contributes to better and more accountable programming and helps establish structures where people’s opinions are listened to and acted on, especially when making decisions that directly affect them.

15 June 2018

CEA in Action

In focus: World Radio Day

Radio is a powerful tool to engage and help affected communities across the world. Read more about our work.

In focus: Ebola

Community engagement has been central to responding the Ebola emergency in West Africa and to keep communities safe and the virus contained. 

In focus: Migration helps migrants find local support and provides tips on how to keep safe and healthy.

In focus: TERA

The TERA system provides life-saving information when and where it is needed during an emergency or crisis.

News stories

New tool for technicians, coordinators and volunteers that implement health projects within communities.

29 August 2018

Rita Balaguna, 48, was preparing breakfast for her family when the deadly Tropical Storm Tembin struck her hometown in Halapitan Barangay, municipality of San Fernando, Bukidnon province, a few days before Christmas Day in 2017.

6 July 2018

Unfortunately, the answer to this question is no, we don’t. As a community engagement and accountability advisor within a humanitarian agency, I can’t tell you how much this answer pains me. If I were to ask, “SHOULD humanitarian agencies be accountabl …

22 May 2018