The risk of disaster, due to a natural phenomenon, can happen at any time, so Land Rover and the Red Cross are helping people in remote areas to prepare for any emergency.
Such support has never been more important: the World Disaster Report 2018 estimates 134 million people will need humanitarian assistance this year. The report, by the International Federation of Red Cross and Red Crescent Societies (IFRC), says challenging terrain, limited infrastructure, conflicts and natural hazards can all make it hard to get help to where it’s needed.
To mark the release of the report, Land Rover and the Mexican Red Cross have released a film about the life-changing threats of natural hazards and the humanitarian work to help vulnerable people in isolated communities.
Land Rover funds a community preparedness project in the state of Chiapas, Mexico, which aims to support 55,000 people in vulnerable communities. In the last two years, the Mexican Red Cross has travelled over 23,000 miles in order to reach these isolated communities.
Following the 2017 earthquake, the Mexican Red Cross were able to mobilise 1,200 search and rescue specialists and 31,000 volunteers to support the rescue efforts to deliver earthquake relief and response to more than a million people.
Chris Thorp, Responsible Business Director, Jaguar Land Rover said: “Through our partnership with the Red Cross we are committed to providing support to isolated communities like those in the Chiapas region of Mexico. The technology and capability of Land Rover vehicles enables them to get to the hardest to reach people in some of the world’s most challenging terrain.”
Alexander Matheou, Executive Director of International at the British Red Cross, said: “Millions of people worldwide are in crisis and need urgent humanitarian aid. In the past decade earthquakes have caused more than 350,000 deaths and the recent disaster in Indonesia has left a trail of destruction, bringing the importance of our humanitarian work to the forefront.
“These events are truly devastating. Through our partnership with Land Rover we’re able to gain access to some of the hardest-to-reach areas and support vulnerable people throughout the world. We’re committed to working together to continue helping communities prepare for and recover from disasters.”
The National President of the Mexican Red Cross, Fernando Suinaga Cárdenas, said that the institution works on prevention and resilience as a strategy not only to save lives, but also to strengthen communities and residents so that they know how to act and overcome emergencies and the disasters with the support of the volunteer of the institution that trains them in first aid, in forming community civil protection brigades, in the elaboration of emergency family plans and evacuation protocols, “The settlers are ready to reduce risks before nature strikes”.
He thanked Land Rover for its support to the unit working for the institution’s volunteer in Chiapas, because it allows them to move in a safer way through difficult access roads.
Jessica Lara, Chiapas Programme Co-ordinator, said: “Working in such remote communities can be a challenge. We work with lots of people from different cultures and we have to earn their trust. The earthquake was one of the factors that have let us into these communities, who now understand they are exposed and that disasters can happen at any moment.”
For more information about Land Rover and the Red Cross, please visit: https://media.ifrc.org/ifrc/land-rover/