By Nora Peter, IFRC

In the early hours of Wednesday 14 June, a fire broke out in Grenfell Tower in west London that has so far claimed an estimated 80 lives and left many people homeless. British Red Cross volunteers have been helping people affected by the fire since the immediate aftermath.

Over 100 volunteers have been deployed on the ground, providing practical and emotional support to those injured or traumatised by the tragic events. At the Grenfell Community Assistance Centre, they have been assisting people around the clock with practical and emotional support.

The British Red Cross launched the London Fire Relief Fund to support the victims. It has so far raised £4.7 million.

There are now many more items donated for people affected than is needed – at least 40,000 boxes, enough to fill three football pitches. The Red Cross has been sorting through the donations to separate new items – which will be protected for the Grenfell Tower community – from excess donations.

We are then turning saleable stock into money by selling it in our shops specifically to help the victims of the Grenfell Tower disaster. Every penny from these sales will go to victims, via our London Fire Relief Fund.

Michael Adamson, chief executive of the British Red Cross, said: “When something as horrendous as the Grenfell fire happens it is absolutely natural that people want to help. We launched a national appeal to use our experience of fundraising to help people give to a cause that desperately needs their help, and to complement the amazing charitable work happening in the Grenfell community.”

“No amount of money can take away the pain, but for people who have lost everything we hope it will help towards rebuilding their lives.”