The Malaysian Red Crescent Society (MRCS), with support from the International Federation of Red Cross and Red Crescent Societies (IFRC), today launched the country’s first ever First Aid mobile application. The MRCS First Aid app contains information on everyday first aid scenarios, with tips on how to respond to emergencies ranging from burns and broken bones to asthma attacks.
The app is the first of its kind in Malaysia, and delivers first aid advice through videos, animation and interactive quizzes that are easy to access. According to statistics provided by the MAVIE Observatory, 80% of accidents occur in a domestic setting, while the World Health Organisation reports indicate that an estimated 5.8 million people die each year because of injuries. Being aware of risks and dangers through first aid knowledge is the first step towards developing a culture of safety and prevention in the home.
“During an emergency, a lack of first aid knowledge could lead to lasting injuries and disabilities, and even unnecessary deaths,” said Dato’ Sayed A. Rahman bin Sayed Mohd, Secretary General of the MRCS. “As a national society that is advocating the importance of first aid, we believe that having this mobile app allows users to access crucial, life-saving information at the touch of their fingertips. However, it is important to note the app provides educational tips on first-aid and in no way replaces proper first aid training and certification nor the need to seek medical advice where necessary.”
The application, which will be available on the Play Store and App Store, hopes to reach the estimated 17 million smartphone users in the country. “The proliferation of smartphones within Malaysia means that anyone, anywhere, be it in rural areas or those living in big cities, will have access to this crucial knowledge,” added Dato’ Sayed. “The content will be delivered in both English and Bahasa Malaysia, making it accessible to a broad audience.”
The launch of this app, co-branded with Prudence Foundation, coincides with the Southeast Asian Games, to be held in Kuala Lumpur from 19 to 30 August 2017. It leverages the SEA games, providing useful tips on the go, such as how athletes and spectators can stay hydrated. The app will also be featured on Team Malaysia’s website, reaching over 1.2 mil Team Malaysia Fans on social media and Team Malaysia KL2017 chanters as the Official Supporters of the National Athletes at the SEA Games.
“Helping communities acquire life-saving knowledge lies at the core of what we do at Prudence Foundation so we are delighted to partner with MRCS in driving awareness of basic first aid skills,” said Marc Fancy, Executive Director of the Prudence Foundation. “Knowledge of first aid is a critical skill everyone should have. The app offers convenient and instant access to essential information when faced with common first aid emergencies and builds on both MRCS’ and our efforts to equip citizens with fundamental first aid skills so they can better protect themselves and others.”
This free app is available on the Google Play Store and Apple App Store.
For more information, contact:
- Zulaikha Nurain Mudzar, Senior Officer, Communications and Knowledge Sharing, IFRC Asia Pacific Regional Office | Mobile: +6017 3032296 | Email: firstname.lastname@example.org