By Noellah Musundi, Kenya Red Cross Society
The Kenya Red Cross Society was commended for its public relations and communications work in Kenya at the annual SABRE (Superior Achievement in Branding, Reputation and Engagement) Awards, held during the 29th annual conference of African Public Relations Association, held from 10 to 12 May 2017 in Casablanca, Morocco.
Kenya Red Cross Society praised for its mobile app in the consumer marketing (new product) category, the volunteers awards in the special event category, and the social media campaign category that recognized the social media campaigning on #TreeChallenge, #EndSchoolFires , Huruma building collapse, measles-rubella immunization, and KRCS Shinda Washinde raffle.
“It gives me great pleasure to congratulate the entire Kenya Red Cross Society fraternity and family for recognition on the pan-African stage,” said Dr Abbas Gullet, Secretary General of Kenya Red Cross Society.
The National Society launched its mobile app in the past year to provide the public with easy access to life-saving information to respond to emergencies. Innovations such as this help to keep the Red Cross at the forefront of using technology to bring humanitarian services closer to the people of Kenya.
During 2016, Kenya Red Cross Society’s social media activities focused on engaging with the public and share lifesaving information. Their campaigns included a nationwide measles-rubella immunization campaign, which targeted 19 million children between 9 months and 14 years. The Red Cross used SMS broadcasting to raise awareness on the campaign among millions of Kenyans, using the two largest mobile networks in the country.
Further examples of Kenya Red Cross Society’s campaigning on social media included the #TreeChallenge campaign, through which five million trees were to be planted in a single hour, and the#EndSchoolFires campaign, a response to secondary schools being burnt down throughout the country. The National Society used social media to engage with the public around a number of other issues including the Huruma building collapse and the need to raise more funds for humanitarian response activities.
“I am very proud to be part of this winning team. Well done to our staff and volunteers, these recognitions are for you, our true heroes and heroines. Long live Kenya Red Cross Society. Our goal has always been to serve communities and such recognition will serve as motivation to even do more,” added Dr Gullet.