Messaging campaigns are key tools for both raising public awareness and presenting specific calls to action to people and communities to take steps in building their resilience.
- The IFRC’s Messaging Campaigns: A Companion to Changing Behaviour draws on lessons from more than 15 messaging campaigns.
- The IFRC’s Public Awareness and Public Education (PAPE) guide includes a section on campaigns.
- Ready Families, Ready Business campaign by the New Zealand Red Cross
The Home Fire Campaign by the American Red Cross by the American Red Cross is a data-driven campaign to reduce home fire deaths by installing smoke detectors in houses in high-risk neighbourhoods.
143 is an innovative Philippines Red Cross program to build a volunteer team in each of the country’s barangay districts, leveraging existing community structures.