An initiative by Spanish Red Cross
The social innovation team at Spanish Red Cross partnered with Design for Change, an international movement that provides youth with tools to put their ideas into practice, starting in their own environments. A nationwide group of Spanish Red Cross staff, youth, and volunteers came together to learn design methodologies applicable to day-to-day work. The project promoted new learning and knowledge processes through a collective construction of new solutions, services and strategies linked to social needs and demands of rising humanitarian challenges.
The two-day workshop immersed participants in a four-chapter design journey applicable to different environments.
Chapter one: FEEL
This exploration stage helped participants to understand the situation before jumping into ‘solution’ mode. The FEEL phase focused on developing empathy and moving from assumptions to insights. At this point, members ran exercises on how to engage with users, instead of trying to “solve” their problems.
Chapter two: IMAGINE
This part of the journey helped participants brainstorm strategically; taking into account improving, enriching, and changing the user experience. This stage provided a reflection space on the importance of commitment, ethics, and actions.
Chapter three: DO
This phase focused on recognizing actions that follow results for desired impacts. The tasks of the section included creating timely responses and concentrate on details to develop a habit of excellence.
Chapter four: SHARE
The final stage emphasized effective communications to build a culture of improvement and inspiration. Through journaling, the different chapters, stakeholders and new partners can provide feedback and support. This part of the training gave participants storytelling techniques.
After the workshop, participants reflected on how to seize this journey in their daily work. The discussions included sessions with communities to tackle local problems, e.g. youth violence and addictions; mental health and elder inclusion; redesign public playgrounds.
Spanish Red Cross, through new partnerships, strives for optimizing internal procedures that help the organization become efficient, agile, and flexible in a world of raising social challenges. Design for change is an example of strengthening networks and alliances as elements of social transformation.