Communication and feedback are two of the most important resources when a disaster occurs, it can provide enormously valuable information regarding most affected communities; helps people to stay in touch with their beloveds and to ask for assistance. However, when spreading preparedness, it is essential to raise awareness among potential threats that can be easily countered by taking early actions, here are five very good communication examples of how Nepal Red Cross Society is advertising their key messages.
1. Online first aid preparedness films
Nepal has a highly connected online community with more than eleven million users per day (according to Kathmandupost). Even though first aid films are nothing new globally, they proved to be extremely effective, and a new application within Nepal Red Cross, for a young population that is often using their mobile devices. The films were produced with the help of British Red Cross, that shot and edited the videos, not to mention a social media training course for Nepal Red Cross staff. These type of partnerships often overlook in terms of capacity building and support to National Societies as they sit outside the departments responsible for planning and delivering partnership/programme activities. Watch this example!
2. Newspaper Q+A column
An association with local newspapers permitted to launch a ‘Questions and Answers column’ (Q+A), where readers interacted sending their concerns and receiving feedback weekly. The initiative aimed to raise preparedness awareness.
3. Audioboom, an online radio broadcasting system
Audioboom is one of the leading podcasting and on-demand audio platform for hosting and spreading content all around the world. This tool is very handy since the podcast can be shared instantly on iTunes, Google Play, Spotify, Stitcher, Facebook, Twitter, websites and mobile apps. The Nepal Red Cross program was so popular that it has been featured on the front page of AudioBoom.
4. Local radio broadcasters’ pieces of training
With the help of one full-time radio producer, Nepal National Society was able to broadcast two shows per week. After the earthquake in 2015, a group of volunteers were trained in-house in order to provide reports from the field. These trainings were supported by local radio producers that, indeed, helped them sharpen the transmission skills and power relationships among local radio stations.
5. Telephone hotline to track common problems
The strength of Nepal Red Cross relies on its community-based foundation, often solving issues face-to-face, but struggling to track geographically or by volume the arising problems. In order to tackle this, a hotline was established including a third-party call centre that was supported by Red Cross-trained staff to answer calls from the public. Almost 80% of the calls are solved at the moments by utilising their training and a detailed FAQ document. Enquiries are tracked to see if there are patterns/trends or particular issues which need resolving. Calls to the line also help inform content for radio, online and the Q+A column, with answers to the most common questions being answered across multiple platforms.
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