Improving communication, engagement and accountability in all we do.
Community engagement and accountability (CEA) is an approach to Red Cross Red Crescent programming and operations. It is supported by a set of activities that help put communities at the centre of what we do, by integrating communication and participation throughout the programme cycle or operation.
CEA is the process of and commitment to providing timely, relevant and actionable life-saving and life-enhancing information to communities. It is about using the most appropriate communication approaches to listen to communities’ needs, feedback and complaints, ensuring they can actively participate and guide Red Cross Red Crescent actions. CEA supports those involved in programmes and operations to adopt innovative approaches to better understand and engage with people and communities and help them address unhealthy and unsafe practices. It maximizes the Red Cross Red Crescent’s unique relationship with the community to help them speak out about the issues that affect them and influence decision and policy-makers to implement positive changes.
What is CEA?
The CEA Guide
The CEA Toolkit
This poster provides safety tips in the case of a flood.
This poster provides information on a Red Cross hotline with the relevant telephone numbers, opening hours, available languages and more.
This illustration provides simple ways people can take care of themselves.
CEA in Action
Saumya Sanesha reads a headline in one of the local newspapers which says, “Worst dengue outbreak in Sri Lanka; 298 deaths.” As she heads out the door, she thinks about the importance her day’s assignment and all the people in her community whose lives are at risk.
The excited chatter from the waiting crowd quiets down the moment the brightly-dressed performers take the stage. The subject of the play is nothing poetic or Shakespearian, but the audience is eager, understanding the gravity of the messages to be conveyed in the performance. The play will be about preparing for floods and landslides.
Ganeshmaya Dannekhu, 72, wakes up every morning at 5am to clean her small shed and feed and milk her cow. She then sets off for the local dairy to sell her milk, arriving no later than 6:30am. With typically nine litres of milk to carry, it’s a strenuous 20-minute walk to the dairy from Jhaukhel, her village in Nepal’s Bhaktapur District. Many of the buildings in the village were severely damaged by the massive earthquake that hit the region in April 2015.