After a major disaster, the images of terrible suffering and destruction are broadcast around the world, and are on every social media platform. The immediate reaction is a desire to help – to donate money, to volunteer, to do something to make life a little better, a little more dignified for the people who lost everything.
After an emergency, a speedy response is critical also in terms of fundraising. Employees often expect their companies to facilitate the support, especially if they have business activities and employees in the affected country.
Having a corporate employee giving mechanisms in place is critical for companies to mobilize the humanitarian spirit of their employees and partners, and help
Publication date: 24/01/2017
Document status: Final